Target group analysis

What do we provide?

• Who is your competition.
• What a public image he creates.
• What is their marketing strategy.
• What technologies and procedures does he use?
• What customers does it focus on?
• How he communicates with them.
• What do you compete with in each other?
• How is the competition different from you?

How can you help us?

• Of course, you know best what the specifics of your competition are.
• We can look at it from a different perspective.
• Let's put our experience together and achieve better results together.
• We will be happy for your suggestions, opinions and information.
• Including references that you like, that appealed to you and fascinated you.
• Which will allow us to better fulfill your ideas and expectations.

Why is it needed?

• Correct estimation of the target group is a very important tool for choosing a suitable graphic style
• Does it seem to be traditional, solid and trustworthy?
• Or dynamically, freshly and youthfully?
• Simply, minimalist, timeless?
• Or luxuriously, attractively, or conservatively?
• It all depends on who your customers are.
• Therefore, don't look at it from a likes / dislikes.
• Think of your customers.

How can you help us?

• Of course, you know best what the specifics of your target group are.
• We can look at it from a different perspective.
• Let's put our experience together and achieve better results together.
• We will be happy for your suggestions, opinions and information.
• Including references that you like, that appealed to you and fascinated you.
• Which will allow us to better fulfill your ideas and expectations.

What's going on?

When working with the color of the logotype, it is necessary to respect its exact shade. Corporate colors are codified using the PANTONE color scale. These spot colors correspond to the registration colors in the CMYK system and other color systems listed.

The one-color design of the logotype is applied only if it is not possible to reproduce the color for technical reasons. The permitted forms are both positive and negative.

Why you need it?

• You have a new logo processed by us?
• And don't you want to pay extra for a complete logo manual?
• After a few years, you may no longer be able to trace the color used.
• E.g. You will want to have a corporate visual style created.
• Or you may want to have promotional materials made in corporate colors.
• The press center will ask you about the exact color of your logo.
• For this reason, it is good to have a document with this information.

Logo manual / graphic manual

Part of creating a logo is a logo manual, a manual that defines the basic variants of using the logo, color, font and all the possibilities of manipulation and coordination with the brand. It serves for more accurate communication not only within the company, but also for external suppliers of advertising or advertising agencies. It thus maintains accurate brand awareness in relation to customers.

The logo manual contains

• CMYK, PANTONE, RGB color definition
• black and white variant
• safe zone
• minimum logo size
• prohibited variants
• slogan application rules (claim)
• definition of company fonts
• network layout
• applications on a colored background
• application on photography
• symbol variants / symbol color variants
• combination with other brands
• definition light logo / engraved logo / cut graphics