Corporate identity
The aim of creating a unified visual identity (corporate identity) is to design and define a graphic motif and style that can be applied to all communication materials in order to unify the visual aspect of communication between the company, its employees and especially its clients. The main output of the graphic identity is the handover of a design manual that specifies the application of the graphic motif, colour scheme, typeface (font) and much more.
Graphic visual identity includes all corporate, promotional and marketing materials from business cards, letterheads, email signatures to websites and online presentations. The cost of creating a new or redesigning an existing visual identity is based primarily on the scope and your requirements that need to be defined. The main factor in determining the final price is the number of required designs, the time required to create them and, above all, the number of graphic designers who will be dedicated to the job. The graphic design of a new visual identity is a more time-consuming matter and the deadline for implementation is up to 14 days.
Modernization of company logotype AVENIER
Product logo
chocolate VITALO
Visual style for a law firm VIVID LEGAL
Graphic design of product packaging
Graphic corporate identity
The goal of creating a unified corporate identity (visual identity) is to design and define graphic motif and style, that can be applied to all communication materials in order to unify the corporate aspect of communication between the company, its employees and, above all, its clients.
Graphic corporate identity includes all corporate, promotional and marketing materials from business cards, notepapers, email signatures, to websites and online presentations.
The proper use of the corporate communication creates a sense of integrity among clients and employees and therefore guarantees a unified appearance, which builds professional a image and credibility of company´s services and products.
The main output in the design of the corporate identity is creation and handover of design manual, that defines the use of graphic motif in practice.
Design manual
Design manual is above all a first step towards systematic building a uniform corporate style. The proper use of the logo and corporate identity creates a sense of integrity among clients and employees and therefore guarantees a unified appearance, which builds a professional image and credibility of company´s services and products.
Content of design manual:
- Content of design manual:
- Introducing part
- Rules for the use of corporate identity
- Motif application
- Company font
- Company colorfulness definition CMYK, PANTONE, RGB
- Description of creating company printed materials and applying the motif
- Business card / another name application
- Notepaper / letterhead / brochure / envelope
- Email signature / another name application
- Invoice / contract
- Word template / PowerPoint template
- Bag / stamp / flag
- building marking / orientation system marking
- Fleet stickers
- Company shirt / T-shirt printing
Frequently asked questions and answers
Logo manual / graphic manual
Part of creating a logo is a logo manual, a manual that defines the basic variants of using the logo, color, font and all the possibilities of manipulation and coordination with the brand. It serves for more accurate communication not only within the company, but also for external suppliers of advertising or advertising agencies. It thus maintains accurate brand awareness in relation to customers.
The logo manual contains
- CMYK, PANTONE, RGB color definition
- black and white variant
- safe zone
- minimum logo size
- prohibited variants
- slogan application rules (claim)
- definition of company fonts
- network layout
- applications on a colored background
- application on photography
- symbol variants / symbol color variants
- combination with other brands
- definition light logo / engraved logo / cut graphics
What's going on?
When working with the color of the logotype, it is necessary to respect its exact shade. Corporate colors are codified using the PANTONE color scale. These spot colors correspond to the registration colors in the CMYK system and other color systems listed.
The one-color design of the logotype is applied only if it is not possible to reproduce the color for technical reasons. The permitted forms are both positive and negative.
Why you need it?
- You have a new logo processed by us?
- And don't you want to pay extra for a complete logo manual?
- After a few years, you may no longer be able to trace the color used.
- E.g. You will want to have a corporate visual style created.
- Or you may want to have promotional materials made in corporate colors.
- The press center will ask you about the exact color of your logo.
- For this reason, it is good to have a document with this information.
Why is it needed?
- Correct estimation of the target group is a very important tool for choosing a suitable graphic style
- Does it seem to be traditional, solid and trustworthy?
- Or dynamically, freshly and youthfully?
- Simply, minimalist, timeless?
- Or luxuriously, attractively, or conservatively?
- It all depends on who your customers are.
- Therefore, don't look at it from a likes / dislikes.
- Think of your customers.
How can you help us?
- Of course, you know best what the specifics of your target group are.
- We can look at it from a different perspective.
- Let's put our experience together and achieve better results together.
- We will be happy for your suggestions, opinions and information.
- Including references that you like, that appealed to you and fascinated you.
- Which will allow us to better fulfill your ideas and expectations.
What do we provide?
- Who is your competition.
- What a public image he creates.
- What is their marketing strategy.
- What technologies and procedures does he use?
- What customers does it focus on?
- How he communicates with them.
- What do you compete with in each other?
- How is the competition different from you?
How can you help us?
- Of course, you know best what the specifics of your competition are.
- We can look at it from a different perspective.
- Let's put our experience together and achieve better results together.
- We will be happy for your suggestions, opinions and information.
- Including references that you like, that appealed to you and fascinated you.
- Which will allow us to better fulfill your ideas and expectations.
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